JAPANPASSTMCURATED | VERIFIED | TRUSTED

Introducing

All of Japan, in English.

A directory built on three marks: curated, verified, trusted. And a way for businesses in Japan to be found by visitors.

Get your free listing Work with JapanPass
Know a business that belongs here? Recommend it.

Visitors search in English. Many businesses in Japan are hard to find that way.

Three words we have to earn.

CURATED

A named person went there, and the page shows who and when.

VERIFIED

We checked the facts independently, and the page shows the date.

TRUSTED

Paid placement is always labeled. Money buys position, never a mark.

Earned, never sold. Every page shows how it was checked, including a plain line when no one has been there yet.

On a free listing nobody has visited, that line reads: "Listed. Not visited."

Start free. Move up when you want to be seen first.

Every business gets a free English listing. Paid levels buy placement and more room to show your place. They never buy a mark.

Free

¥0

Your English listing: name, category, one-line description, address, nearest station, opening hours and website. 1 photo.

Get your free listing

Gold

Founding price
¥16,000Standard ¥20,000
a year, tax included

Everything in Free. 6 photos, a partner label and placement above free listings.

Start with Gold

Platinum

Founding price
¥40,000Standard ¥50,000
a year, tax included

Everything in Gold. 25 photos, your Book Direct link, links to creator posts, your menu, seasonal notices and higher placement.

Ask us

Premier

Founding price
¥300,000Standard ¥360,000
a year, tax included

Everything in Platinum. 50 photos, a place in the home page rotation, a visitor enquiry form and the highest placement of any paid level.

Ask us
  • The founding price is for our first partners. You keep the price you start at.
  • Curated and Verified are earned and never sold. No level includes them.

Get your free listing

I'm interested in

No payment, and nothing to sign. We use your details only to reply about your listing, and we never show them publicly.

Know a business that belongs on JapanPass?

Business details only. We can't promise a listing, and we contact each business individually.

Work with JapanPass.

We're building this with people who know Japan well. If you'd like to work with us, tell us what you have in mind.

  • Tourism boards and local governments
  • Hotels and venues
  • Guides and operators
  • Media and creators
  • Technology and data
Shawn, founder of JapanPass

Hello, I'm Shawn.

I'm an American who has lived in Japan for more than 15 years, and I live in Kobe. JapanPass is a dedicated English-language directory built for your customers, both visitors and residents. Start with a free listing. Gold, Platinum and Premier add photos, features and higher placement. CURATED and VERIFIED are earned separately, through a visit and checked facts. I read every message myself and reply personally.

[email protected]